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Damilola Peters Iyana

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Damilola Peters Iyana

The Journey to Becoming A Growth Marketer: The Foundation of The T Shaped Marketer | CXL | Review

Arguably, marketing is one of the toughest professions in the world, but surprisingly, it’s also one of the most interesting occupations…

6 min readNov 7, 2021

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3 jars of growing flowers

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Damilola Peters Iyana

What Is a Headline?

A headline is the line of text at the top of a blog post, newspaper or the magazine article that offers a synthesized outline of its…

1 min readSep 3, 2022

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What Is a Headline?

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Damilola Peters Iyana

Fundamentals of Statistics for Testing in Growth Marketing

This week I will be discussing what I learned about the fundamentals of statistics for testing in marketing from the CXL growth marketing…

5 min readDec 12, 2021

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Fundamentals of Statistics for Testing in Growth Marketing

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Damilola Peters Iyana

How to do (The Right) A/B Testing and Increase Conversions as a Growth Marketer

The big promise of a/b testing experimentation is to put effectiveness in the way marketers provide and manage user experience and…

4 min readDec 5, 2021

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How to do (The Right) A/B Testing and Increase Conversions as a Growth Marketer

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Damilola Peters Iyana

The Framework of Survey Design in Growth Marketing

Last week, I discussed all I learned on how to research and test for conversion optimization from the CXL Growth Marketing Mini Degree…

5 min readNov 28, 2021

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The Framework of Survey Design in Growth Marketing

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Damilola Peters Iyana

How to Research and Test for Conversion Optimization

In the previous post, I discussed what conversion optimization is, why it is so important for growth marketing professionals, and how to…

5 min readNov 21, 2021

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_CRO_CXL_Damilola Iyana Peters_Digital Marketer

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Damilola Peters Iyana

Conversion Rate Optimization: How to Research, Identify, and Conduct the Right Tests

Last week, I shared how my journey into growth and product marketing began with the CXL marketing institute. I gave a little story behind…

5 min readNov 14, 2021

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Conversion Rate Optimization: How to Research, Identify, and Conduct the Right Tests

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Damilola Peters Iyana

The Simplest Ways to Do Keywords Research to Rank Your Website Top on Google Results Page Fast —…

Now, here’s how you should do proper keyword research from beginning to end. And put an end to the wrong approach you’ve been using in the…

6 min readMay 30, 2020

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The Simplest Ways to Do Keywords Research to Rank Your Website Top on Google Results Page Fast —…

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Damilola Peters Iyana

How to Write a Email Newsletter: 6 Practical Step by Step Tips to Get You Started from Beginning…

How, if at all, would learning how to write great newsletter content improve your personal marketing skills and business marketing…

12 min readApr 25, 2020

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How to Write a Email Newsletter: 6 Practical Step by Step Tips to Get You Started from Beginning…

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Damilola Peters Iyana

Connecting with Your True Prospects: 5 Essential Ways to Build Great Customer Relationship with…

If you want to create a lasting impression that gets customers to keep coming to transact business with you…you need just two things

10 min readApr 5, 2020

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Connecting with Your True Prospects: 5 Essential Ways to Build Great Customer Relationship with…

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Damilola Peters Iyana

Damilola Peters Iyana

Social media marketer|Copywriter. I write marketing piece that help people communicate and sell their ideas. Active on LinkedIn? Let’s connect.

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