PinnedDamilola Peters IyanaThe Journey to Becoming A Growth Marketer: The Foundation of The T Shaped Marketer | CXL | ReviewArguably, marketing is one of the toughest professions in the world, but surprisingly, it’s also one of the most interesting occupations…6 min read·Nov 7, 2021----
Damilola Peters IyanaWhat Is a Headline?A headline is the line of text at the top of a blog post, newspaper or the magazine article that offers a synthesized outline of its…1 min read·Sep 3, 2022----
Damilola Peters IyanaFundamentals of Statistics for Testing in Growth MarketingThis week I will be discussing what I learned about the fundamentals of statistics for testing in marketing from the CXL growth marketing…5 min read·Dec 12, 2021----
Damilola Peters IyanaHow to do (The Right) A/B Testing and Increase Conversions as a Growth MarketerThe big promise of a/b testing experimentation is to put effectiveness in the way marketers provide and manage user experience and…4 min read·Dec 5, 2021----
Damilola Peters IyanaThe Framework of Survey Design in Growth MarketingLast week, I discussed all I learned on how to research and test for conversion optimization from the CXL Growth Marketing Mini Degree…5 min read·Nov 28, 2021----
Damilola Peters IyanaHow to Research and Test for Conversion OptimizationIn the previous post, I discussed what conversion optimization is, why it is so important for growth marketing professionals, and how to…5 min read·Nov 21, 2021----
Damilola Peters IyanaConversion Rate Optimization: How to Research, Identify, and Conduct the Right TestsLast week, I shared how my journey into growth and product marketing began with the CXL marketing institute. I gave a little story behind…5 min read·Nov 14, 2021----
Damilola Peters IyanaThe Simplest Ways to Do Keywords Research to Rank Your Website Top on Google Results Page Fast —…Now, here’s how you should do proper keyword research from beginning to end. And put an end to the wrong approach you’ve been using in the…6 min read·May 30, 2020----
Damilola Peters IyanaHow to Write a Email Newsletter: 6 Practical Step by Step Tips to Get You Started from Beginning…How, if at all, would learning how to write great newsletter content improve your personal marketing skills and business marketing…12 min read·Apr 25, 2020----
Damilola Peters IyanaConnecting with Your True Prospects: 5 Essential Ways to Build Great Customer Relationship with…If you want to create a lasting impression that gets customers to keep coming to transact business with you…you need just two things10 min read·Apr 5, 2020----