A headline is the line of text at the top of a blog post, newspaper or the magazine article that offers a synthesized outline of its contents. A headline should be a concise and compelling summary of the the article, using only a handful of words to entice readers to read…

This week I will be discussing what I learned about the fundamentals of statistics for testing in marketing from the CXL growth marketing scholarship program. Before taking this course, I never completely knew that as a growth marketer that I would seriously need an average to a solid knowledge of…

The big promise of a/b testing experimentation is to put effectiveness in the way marketers provide and manage user experience and usability. As a marketer, before you develop a new feature, create a new copy or messaging, or launch a new design or make anything on a product. …

Last week, I discussed all I learned on how to research and test for conversion optimization from the CXL Growth Marketing Mini Degree. This week, I delve into the foundations of designing effective surveys and conducting optimal A/B tests. Survey Design Theory and Best Practices Survey design is an essential part of growth marketing as it…

In the previous post, I discussed what conversion optimization is, why it is so important for growth marketing professionals, and how to begin with conducting the right research and tests that provide significant measurable results. To continue from the previous post, I will dive deeper into how a growth marketer…

Last week, I shared how my journey into growth and product marketing began with the CXL marketing institute. …

A few days ago I was auditing a website and I discovered some “common” mistakes which I realized a lot of content writers, SEO specialists, and digital marketers still make with their content marketing schemes. Before you begin the content marketing plan for your website, the first thing that determines…

How, if at all, would learning how to write great newsletter content improve your personal marketing skills and business marketing strategy? What impact would — creating the perfect newsletter content have on your business? Have you ever truly thought about the impacts the perfect newsletters can do on your business…

If you want to create a lasting impression that gets customers to keep coming to transact business with you then treat everything you do online as a marketing activity. That means, running your business on socials just like you run your physical office or store. From your profile to the…