PinnedDamilola Peters IyanaThe Journey to Becoming A Growth Marketer: The Foundation of The T Shaped Marketer | CXL | ReviewArguably, marketing is one of the toughest professions in the world, but surprisingly, it’s also one of the most interesting occupations…Nov 7, 2021Nov 7, 2021
Damilola Peters IyanaWhat Is a Headline?A headline is the line of text at the top of a blog post, newspaper or the magazine article that offers a synthesized outline of its…Sep 3, 2022Sep 3, 2022
Damilola Peters IyanaFundamentals of Statistics for Testing in Growth MarketingThis week I will be discussing what I learned about the fundamentals of statistics for testing in marketing from the CXL growth marketing…Dec 12, 2021Dec 12, 2021
Damilola Peters IyanaHow to do (The Right) A/B Testing and Increase Conversions as a Growth MarketerThe big promise of a/b testing experimentation is to put effectiveness in the way marketers provide and manage user experience and…Dec 5, 2021Dec 5, 2021
Damilola Peters IyanaThe Framework of Survey Design in Growth MarketingLast week, I discussed all I learned on how to research and test for conversion optimization from the CXL Growth Marketing Mini Degree…Nov 28, 2021Nov 28, 2021
Damilola Peters IyanaHow to Research and Test for Conversion OptimizationIn the previous post, I discussed what conversion optimization is, why it is so important for growth marketing professionals, and how to…Nov 21, 2021Nov 21, 2021
Damilola Peters IyanaConversion Rate Optimization: How to Research, Identify, and Conduct the Right TestsLast week, I shared how my journey into growth and product marketing began with the CXL marketing institute. I gave a little story behind…Nov 14, 2021Nov 14, 2021
Damilola Peters IyanaThe Simplest Ways to Do Keywords Research to Rank Your Website Top on Google Results Page Fast —…Now, here’s how you should do proper keyword research from beginning to end. And put an end to the wrong approach you’ve been using in the…May 30, 2020May 30, 2020
Damilola Peters IyanaHow to Write a Email Newsletter: 6 Practical Step by Step Tips to Get You Started from Beginning…How, if at all, would learning how to write great newsletter content improve your personal marketing skills and business marketing…Apr 25, 2020Apr 25, 2020
Damilola Peters IyanaConnecting with Your True Prospects: 5 Essential Ways to Build Great Customer Relationship with…If you want to create a lasting impression that gets customers to keep coming to transact business with you…you need just two thingsApr 5, 2020Apr 5, 2020